Q4: Who would be the audience for your media product?

To begin researching the target audience for our thriller, we looked at recent thriller films to see who they had targeted their motion picture at, we also went to the British Board of Film Classification, this company provide a legal classification for every single film which is sold in the UK. We wanted to see the guidelines for each age range, this would help determine who’d be our audience and moreover, what content we would include into our thriller. With a brief idea of what we were going for we looked at the two most appropriate age ratings. Here is what we found:

 Furthermore, Dan & I also created a questionnaire to gain further research and evidence towards planning. We asked people about their preferences, different aspects of a thriller movie and also for their age to help determine what age group we would aim our thriller at.

 

 From all the information gathered through the questionnaires and other resources we felt that certificate 15 would be best appropriate because with this, it gives us free reign on using strong violence, language and sex references such as nudity without graphic detail. Although we didn’t plan to use any of these in our opening, we felt that for what would be a whole film, this would give us enough ease to do an effective whole film and also is a median which would get the largest amount of viewing.

 

The key demographic for our thriller is any gender from the age of 15+ that enjoy psychological thrillers.